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‘Birdie Pledge’ set to raise thousands for charity

Aberdeen Standard Investments Solheim CUpAberdeen Standard Investments – Global Partner of The Solheim Cup - has bolstered the charitable fundraising at the pinnacle of women’s golf by signing up for a ‘Birdies Pledge’ initiative at Gleneagles.

Action for Children and Perthshire Women’s Aid, the two Official Charities of The Solheim Cup, will significantly benefit from the ‘Birdie Pledge’, with 100 per cent of the money raised being donated towards the hugely deserving charitable organisations.

Every birdie, eagle, and hole in one made by the professionals across the three tournament days (from 13-15  September) at the Gleneagles PGA Centenary Course, Perthshire, will help Action for Children which provides care to vulnerable children and young people, and their families, throughout the Scotland. It will also give Perthshire Women’s Aid  funds to help the charity offer support and refuge accommodation to women, children & young people experiencing domestic abuse.

Aberdeen Standard Investments, through their Charitable Foundation, will contribute £50 per birdie and £100 per eagle to the Birdie Pledge fund. In addition, if a player makes a hole-in-one Aberdeen Standard Investments will donate £5 per yard – meaning the longer the yardage of the hole, the more money raised for both charities all of which is split equally.

Only one hole-in-one has ever been scored at The Solheim Cup which came in 2013, by Europe’s Anna Nordqvist who made an ace on the 180-yard 17th at Colorado Golf Club – a feat which would earn £900 for charity. Both charities will be hoping for more at Gleneagles.

Paul Carberry, Action for Children Director for Scotland, said: “The ‘Birdie Pledge’ is an incredible gesture from Aberdeen Standard Investments. Their generosity means that sporting success at the Solheim Cup will lead to funds coming to our Legacy Fund which will open up sporting opportunities to disadvantaged children and young people we work with. This ‘Birdie Pledge’ adds another level of excitement to what is already a huge sporting occasion.”

Heather Williams, Manager of Perthshire Women’s Aid, said: “The Birdie Pledge is set to raise thousands of pounds for both Action for Children and Perthshire Women’s Aid so we must thank Aberdeen Standard Investments for throwing their generous support behind this fantastic initiative, which will help to make a difference to the lives of women, children & young people experiencing domestic abuse.”

Claire Drummond, Head of Charitable Giving at Aberdeen Standard Investments, said: “We hope our support of  the ‘Birdie Pledge’ at The Solheim Cup, as well as other initiatives associated with the tournament, will have a significant bearing on the lives of vulnerable children, women and young people in the UK. We are delighted to be a Global Partner of The Solheim Cup and are more than happy to contribute to the official fundraising pot and very pleased to be able to help in this way.”

Sports Minister Joe FitzPatrick said: “I’m delighted that the 2019 Solheim Cup is backing Action for Children and Perthshire Women’s Aid.  The Birdie Pledge by Aberdeen Standard Investments adds to what was already a strong package of support.  

“The Birdie Pledge is a win-win scenario – it means good performances by the players at Gleneagles will not only provide excitement for spectators, but will also raise funds for two extremely deserving causes.”

Individual donations can be made to Action for Children and Perthshire Women’s Aid by visiting their websites: and   

Fans can also engage with the campaign by watching and sharing the ‘Birdie Pledge’ graphic which will be published on the Solheim Cup’s social media platforms.

Solheim Cup tickets are available from just £25 for adults with children under 16 able to attend for free when accompanied by an adult. For more information, visit  

(Posted on Wednesday 11th September 2019)

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